My Elevator Pitch

You should be able to sum your business up in 15-30 seconds, making it easy to understand and communicate to potential clients. So I'm going to do a draft of this 'elevator pitch' now, and see how it has altered by the time I come to the end of the 6 weeks.

"I Do Cupcakes is a small business which produces cupcakes and traditional iced cakes in a range of fresh, modern flavours using high quality ingredients. The cakes are primarily aimed at weddings, corporate events, special occassions and food and craft fayres. All cakes are produced to order, with prices decreasing for larger orders. I one day hope to launch a mail order service but the company is currently limited to distribution within the North East'.